Brand Development & Website Redesign for the Andrew Young School of Policy Studies

The State of Georgia, specifically the Andrew Young School of Policy Studies at Georgia State University (GSU), issued a Request for Proposal (RFP) for brand development and website redesign services. The selected vendor, Banyan Communications, will provide services to define the brand identity and develop a new website that effectively communicates the mission, values, and impact of the Andrew Young School. The contract has an estimated value of $196,512.65 and an initial term from the date of award until the end of the State’s current fiscal year, with four one-year options to renew. The scope of work includes brand positioning, digital identity, and website development, with a focus on creating a dynamic, user-centric platform that enhances engagement with prospective students, faculty, alumni, donors, and other stakeholders. Key features of the contract include: • Brand development and website redesign services • Initial term from the date of award until the end of the State’s current fiscal year, with four one-year options to renew • Estimated contract value of $196,512.65 • Focus on creating a dynamic, user-centric platform that enhances engagement with prospective students, faculty, alumni, donors, and other stakeholders • Scope of work includes brand positioning, digital identity, and website development