RFI: ADVERTISING and INTEGRATED MARKETING SERVICES

The Peace Corps is seeking a contractor to provide advertising and integrated marketing services to increase brand recognition and promote the Peace Corps mission of world peace and friendship. The contractor will be responsible for developing marketing campaign plans, buying and placing digital and other media, monitoring and analyzing campaign performance, and providing research and creative concepts. The contractor will also be responsible for producing video and print materials, managing social media campaigns, and providing media training and crisis communications support. The contract will be for a base period of 12 months with four optional ordering periods of 12 months each. • The contractor will develop marketing campaign plans and creative strategies to promote the Peace Corps mission and increase brand recognition. • The contractor will buy and place digital and other media to reach target audiences. • The contractor will monitor and analyze campaign performance and provide weekly updates and post-campaign performance reports. • The contractor will provide research and creative concepts to support marketing and advertising campaigns. • The contractor will produce video and print materials, including digital advertisements, video intros/outros, and newspaper/magazine advertisements. • The contractor will manage social media campaigns and provide media training and crisis communications support.