Description
The Florida Department of Agriculture and Consumer Services (Division of Marketing and Development) intends to enter a single‑source agreement with Primafruit Limited to execute the “Fresh From Florida” grocery‑retailer marketing program for Waitrose stores in the United Kingdom. The scope includes creating and placing in‑store, print, and digital promotional materials, publishing magazine features and recipes, running price‑promotion campaigns, providing sales data, and delivering photographic and SEO content for the online shopping platform. The estimated contract value is between $35,000 and $50,000, with execution slated for June 30 2027.
• Single‑source procurement of a comprehensive marketing and promotional services package.
• Services cover brand promotion, advertising design, print production, digital content, and sales‑data reporting.
• Target audience: Waitrose grocery customers in the UK; focus on Florida‑grown fruits.
• Contract value: approx. $35‑$50 K; execution date June 30 2027.
• Primary contact: Brittany Harvey, Procurement, FDACS (phone (850) 617‑7181, email [email protected]).