Marketing and Web Support Services

The Grand Traverse County is seeking a qualified firm to provide marketing and web support services. The services include strategic communications, content marketing, print collateral design, photography, video production, website support, and digital services. The selected firm will be expected to guide the county in strategic messaging and public outreach and provide extensive support for the county's website and web presence. The contract will be for a period of one year, with an option to renew for three years. The proposal should include a cover letter, executive summary, letter of transmittal, bidder's experience, qualifications, and billing procedures. • The services will include coordinating and developing comprehensive campaigns and messaging strategies across all departments and units of the county. • The firm will be expected to produce email newsletters and blog posts, develop advertisements, and support public-facing opportunities and community events. • The firm will also be responsible for designing and producing print materials, capturing department-specific lifestyle and marketing photography, and delivering comprehensive video services. • The firm will maintain and update the county's website, utilize Google Analytics, and perform SEO audits.