Description
The Alabama Department of Agriculture & Industries seeks a full‑service marketing team to develop and execute a statewide outreach campaign aimed at controlling the invasive cogongrass plant. The contractor will be responsible for creating a comprehensive marketing strategy, designing creative assets, securing media placements, and managing all digital and traditional outreach activities.
• Develop a targeted marketing strategy and positioning statement for cogongrass awareness.
• Design and produce outreach materials (brochures, flyers, billboards, digital ads, etc.).
• Create a new logo and tagline, and manage all social‑media and media‑buying activities, including securing outdoor and digital billboard placements.
• Provide project management, vendor coordination, and reporting throughout the contract period.
• Must be an Alabama‑registered business, enrolled in E‑Verify, submit a vendor disclosure statement, and provide three references.