Institutional Brand Strategy, Identity Refresh, and Implementation

The University of Maryland, Baltimore County seeks a qualified consulting/creative agency to develop a comprehensive brand‑strategy refresh for the institution, covering research, visual identity, messaging architecture, template creation, and implementation support. The effort spans discovery, creative concepting, asset production, and rollout training, culminating in a full suite of brand guidelines and collateral ready for a major recruitment cycle. • Conduct stakeholder interviews, focus groups, surveys, and social‑listening to produce a master identity audit and brand‑refresh strategy. • Design and deliver visual identity assets, print‑and‑digital template libraries (publication, social media, email, advertising, presentation decks), and Figma concepts for key web pages. • Provide implementation road‑map, change‑management plans, training materials, and post‑delivery support through Oct‑Nov 2027. The contract is firm‑fixed‑price, 16 months long, with a 20 % MBE participation goal and a hard asset‑delivery deadline of June 2027.