Description
The State of North Dakota’s Rural Health Transformation Program seeks a full‑service marketing and advertising agency to design, launch, and evaluate a statewide “Fit, Focused & Friendly” campaign promoting physical activity and healthy lifestyles among children ages 5‑18. The vendor must develop strategy, branding, creative assets, media planning and buying, digital and social media tactics, community‑engagement toolkits, and a Governor’s Healthy Hero Awards program, and provide ongoing performance reporting and final evaluation. The contract is firm‑fixed‑price, capped at $1 M (expected range $750‑$1,000 k), with a base term of roughly 12 months and possible extensions. Evaluation is weighted 45 % technical (scope), 30 % experience, 5 % management, and 20 % cost. No incumbent, and a tie‑breaker preference for North Dakota‑based firms only applies if scores are identical.
• Develop comprehensive campaign strategy, branding, creative, and media plan.
• Produce and manage paid media, social‑media content, community‑activation toolkits, and the Governor’s Healthy Hero Awards.
• Provide ongoing analytics dashboards, interim reports, and a final evaluation report.
• Must comply with HHS security, HIPAA, and related federal regulations; subcontractors must be disclosed and approved.