Marketing Analytics

The University of Texas M.D. Anderson Cancer Center (MDACC) is seeking a supplier to provide marketing analytic services. The selected supplier will be responsible for providing marketing analysis and publicity and marketing support services. The proposal should include a sample monthly advertising campaign performance report, data visualization dashboards, and a case study demonstrating how the supplier's Media Mix Modeling approach improved budget efficiency or ROI. The supplier should also provide information on their approach to ensuring data accuracy, compliance with established naming conventions, and technical tag management. • The RFP is open from 1/9/2026 to 2/10/2026. • A pre-submittal conference will be held on 1/16/2026 at 10:00 AM CST. • The supplier should provide a completed Voluntary Accessible Product Template to ensure conformance with the applicable EIT standards. • The supplier should also provide a completed Rider 104-Vet Historically Underutilized Business (VETHUB) Plan. • The proposal should include a fee schedule and a description of the supplier's project management methodology. • The supplier should also provide information on their experience with server-side tracking, customer data implementation, and account management.