Description
The State of North Dakota is seeking a full‑service advertising agency to develop, produce, and manage marketing and communications campaigns for the North Dakota Lottery. The contractor will be responsible for creating major retailer promotions, jackpot‑alert ads, digital/social media content, “Pick & Click” online‑play promotions, and occasional benefactor campaigns, while maintaining a staffed presence in the state. The award will be a firm‑fixed‑price contract for a 21‑month term, with optional renewals, and the agency must handle media buying, creative development, research support, and reporting.
• Deliver 4‑5 major retailer promotions per year plus additional jackpot and winner‑awareness campaigns.
• Provide media‑buying services across TV, radio, digital, outdoor, OTT/CTV, and social platforms, with rapid turn‑around for jackpot alerts.
• Maintain a physical North Dakota office (or branch) and a qualified project team covering account management, media buying, creative, digital, and research roles.
• Manage budgets ranging from $10 k to $130 k per promotion within a biennial $1.6 million marketing budget.
• Submit monthly performance reports and comply with all state procurement, insurance, and record‑keeping requirements.