Market Access Program

The Market Access Program (MAP) is designed to encourage the development, maintenance, or expansion of commercial export markets for United States agricultural commodities and products through cost-share assistance. The program provides funding for generic or brand promotion activities, and eligible applicants include nonprofit U.S. agricultural trade organizations, nonprofit state regional trade groups, U.S. agricultural cooperatives, and state government agencies. The program aims to support the strategic decision-making initiatives of the Government Performance and Results Act (GPRA) of 1993 and to maximize the likelihood that benefits generated will be available throughout the relevant agricultural sector. Key elements of the program include: • Cost-share assistance for marketing and promotion activities • Eligible commodities include all U.S. agricultural commodities except tobacco • Eligible activities include generic or brand promotion activities • Funding is provided on a competitive basis • Applications are reviewed against evaluation criteria contained in the MAP regulations • The program has a project period of up to three years • The program has an estimated funding range of $50,000 to $20,000,000 per eligible applicant