Description
The City of Doral sought a qualified firm to develop a comprehensive Strategic Communications Plan to improve how the municipality engages residents, stakeholders, and the broader community. The scope was limited to plan development—assessment, stakeholder outreach, messaging strategy, crisis‑communication protocols, and recommendations for both traditional and digital channels—while implementation would be handled internally. The solicitation capped the total fee at $40,000 and required submission via electronic portals (DemandStar or Vendor Registry). The RFP was ultimately cancelled after all proposals were rejected.
• Develop a full strategic communications plan covering goals, audiences, messaging, channel mix, and crisis protocols.
• Conduct stakeholder interviews, surveys, and community outreach to inform recommendations.
• Deliver a written plan and presentation to the Communications Director for internal adoption.
• No funding for implementation, media buying, or creative production; the City will execute the plan using internal staff.
• Mandatory submission deadline: March 13, 2024 10 AM; questions due by February 26, 2024.