Retail Recruitment Consulting Services

The City of Lake Forest is seeking a qualified commercial real estate brokerage firm or retail recruitment consultant to provide retail recruitment services that build upon the City’s 2025 Shopping Center Analysis. The selected broker or consultant will assist the City in revitalizing and strengthening its commercial centers by identifying, attracting, and securing high-quality retail tenants. Services include developing recruitment strategies, marketing the City to prospective tenants, conducting outreach to property owners and business stakeholders, and participating in industry events. The goal is to improve occupancy, diversify the retail and restaurant mix, and enhance the overall competitiveness of the City’s commercial centers. • The City completed the Shopping Center Analysis in 2025, which provided a comprehensive economic and development profile, retail market analysis, mixed-use analysis, and lease information portfolio. • The City seeks a Broker or Consultant that will utilize the most current data to strategically identify and recruit retail tenants. • The City intends to collaborate closely with the selected Broker or Consultant to identify priority centers, evaluate recruitment opportunities, and advance targeted strategies that foster sustainable growth and a vibrant commercial environment. • The selected broker or consultant will be required to enter into an Agreement which will include the requirements of this RFP as well as other requirements. • The City reserves the right to reject any proposal(s) exceptions or changes to the Agreement or Request for Proposal.