Carolina North Place Strategy

One-Two SentencesThe University of North Carolina at Chapel Hill (UNC-CH) issoliciting submittals from qualified placemaking, urbanexperience, and creative strategy consultants to prepare aPlace Strategy for Carolina North, a mixed-use campus.Carolina North represents an opportunity to create a vibrantnew campus district that supports the University'slong-term research, academic and enrollment growthinitiatives, enhances existing community amenities, anddelivers a world-class mixed-use environment that includesexceptional public spaces and an invitingretail/entertainment district. This scope of work will crafta compelling narrative framework, building upon an existingbody of work, for Carolina North, which will be the guidinginfluence in the implementation of the project.The Place Strategy will address:- Student housing, academic, research and mixed-usedistricts;- Public-facing activation and everyday life; and- The relationship between buildings and the public realm.The outcome is a story-driven guide to inform futureplanning, design teams, and development partners. This scopeof work does not include a master planning design component.There is a separate RFQ for the initial land use andinfrastructure master plan for Carolina North. Submitting tothis Place Strategy RFQ does not preclude any firm fromparticipating in, or leading, a Design Team for the masterplanning RFQ.Pre-Submission Meeting:A pre-submission meeting will be held on February 24, 2026 @2:00pm via Zoom. Please use the following link:https://unc.zoom.us/j/99883353905.This meeting will provide an opportunity to ask questions ofUniversity staff and representatives.****A mandatory pre-submittal meeting was held on February 24,2026 for the Place Strategy RFQ. For those firms located inthe Northeast, and where there was a declared State ofEmergency due to the blizzard at the time of thepre-submittal meeting, an allowance will be afforded ifparticipants were unable to join the pre-submittal meeting.A request for such an allowance must be emailed [email protected] prior to the deadline forsubmittal on March 13, 2026.****Please see the University website for further information.