Description
The NYC Health + Hospitals (NYC H+H) is seeking a comprehensive advertising vendor to support MetroPlus' marketing and outreach efforts. The selected vendor will provide services including creative development, website management, search engine optimization, conversion optimization, strategic marketing, media planning, and buying, and performance marketing. The goal is to build and strengthen brand awareness, increase member enrollment, improve website performance, and maximize the impact of media investments.
• The vendor will develop and execute compelling brand campaigns that resonate with diverse NYC communities.
• The vendor will enhance MetroPlus' digital experience through effective website management, search engine optimization, and conversion rate optimization.
• The vendor will provide high-level marketing strategy, campaign planning, and audience insights to support key initiatives.
• The vendor will deliver efficient and effective media placements across traditional and digital channels.