Description
The Hawaii Tourism Authority (HTA) is seeking proposals from qualified firms or individuals to provide evaluation services for a selection of major sports and signature events in 2026. The purpose of this RFP is to solicit professional services that will help HTA collect, analyze, and interpret data on the qualitative, quantitative, and economic benefits of the major sports and community events it sponsors. The selected Offeror will work closely with HTA's Planning section to review past evaluation work and align data collection and analysis with strategic objectives and forthcoming operational and data priorities.
Key aspects of the scope of work include:
* Reviewing past evaluations to identify opportunities for longitudinal reporting
* Conducting surveys and gathering data on event attendance, visitor expenditure, and other key indicators
* Providing event reports that include an objective assessment and analysis of the selected events, as well as recommendations for improvement
* Preparing and submitting preliminary and final event reports within specified timeframes
* Providing HTA staff with event research data in spreadsheet form and being available to explain research findings.