Retail Market Analysis

The City of Royal Oak is seeking a qualified vendor to conduct a retail market analysis and retail development strategy. The analysis will look at Royal Oak's current retail status, identify spending habits, and select potential retailers that meet the market demand and the City's vision. The retail development plan will include a list of target retailers and marketing materials to attract them to the city. • The vendor will provide a comprehensive retail market analysis and retail development strategy. • The analysis will cover Royal Oak's Downtown, Woodward corridor, neighborhood nodes, and other commercial areas. • The plan will include an extensive list of target retailers and marketing materials. • The City expects the vendor to start the project within ten working days after notification. • The vendor will be required to obtain and maintain insurance according to the City's specifications. • The vendor will be required to provide a hold harmless agreement and defend, pay on behalf of, indemnify, and hold harmless the City of Royal Oak.