MGA Marketing Research and Branding

The purpose of this Request for Proposal (RFP) is to establish a contract with a qualified supplier who will provide MGA Marketing Research and Branding to Middle Georgia State University. The university is seeking one supplier to conduct market research assessing the relevance and effectiveness of existing advertisements, marketing collateral, and digital marketing assets, including the university's website and social media. The selected supplier will be responsible for providing marketing research and branding services. Some key points to consider include: • The contract will be for the provision of marketing research and branding services • The supplier will be required to conduct market research and assess the effectiveness of existing marketing materials • The university is seeking a single supplier for this contract • The contract is expected to be for a period of time, although the exact duration is not specified • The university is a state entity and the contract will be subject to the State Purchasing Act