Description
The University of Maryland, Baltimore County (UMBC) is seeking proposals from qualified offerors to submit proposals for a comprehensive, phased brand refresh initiative that aligns with the University’s forthcoming strategic plan. This engagement will include research, strategy development, creative design, and implementation to strengthen UMBC’s market position and ensure consistent, compelling communication across all audiences. The ideal agency for this engagement will possess experience rebranding mid-sized public institutions, strategic and full-service capabilities, and deep higher education experience. The scope of work includes brand discovery and research, creative development, and implementation, with a focus on developing a clear and compelling brand narrative.
• Key components of the scope of work include:
• Brand discovery and research
• Creative development
• Implementation
• Development of a brand narrative
• Creation of a comprehensive campaign to appeal to all identified target audiences
• Provision of a phased implementation roadmap with prioritized milestones
• Stakeholder communication plans
• Change management framework for transitioning to the new refreshed brand
• Risk assessment and mitigation plan for brand transition
• Budget guidance for implementation
Attached files
Contact
Christina CARVIN(Procurement Officer)