MARKETING SERVICES - CAREER AND COLLEGE PREPARATORY ACADEMY (CCPA)

The Orange County Department of Education seeks a full‑service marketing firm to develop and execute a comprehensive enrollment‑driven marketing program for its Career and College Preparatory Academy (CCPA). The contractor will create strategic plans, manage media buys, produce digital and social media assets, maintain the CCPA website, generate video content, and oversee lead‑generation and conversion tracking. The contract is for an initial one‑year term with the possibility of up to four additional one‑year renewals, allowing for a multi‑year partnership if performance goals are met. • Develop and implement an integrated marketing and media plan (strategy, creative, media buying). • Produce digital assets: animated banner ads, pre‑roll videos, email blasts, social‑media ad campaigns, and website updates for FREECCPA.com. • Manage paid‑media spend under the contract, provide reporting, and recommend analytics/CRM integration to improve cost‑per‑lead and cost‑per‑enrollment tracking.