Local Digital Presence Optimization

The Washington National Guard is seeking sources to enhance the digital footprint of 12 local recruiting offices by implementing a comprehensive local search engine optimization (SEO) program. The primary objective of this project is to increase qualified lead generation by improving the online discoverability, reputation, and data-tracking capabilities of the 12 ARNG recruiting locations. The successful vendor will provide the services and platforms necessary to meet the core requirements outlined in the Statement of Work. Some key requirements include: • Foundational presence and verification: Each of the 12 recruiting locations must have a verified and fully-owned Google Business Profile (GBP). • Enhanced local discoverability: Locations must be optimized to rank highly in local search results for relevant recruiting-related keywords. • Reputation and trust management: A systematic process must be implemented to generate positive reviews from qualified interactions. • Performance tracking and analytics: The impact of the program must be quantifiable, and the solution must provide detailed analytics on incoming calls generated from search, as well as key GBP performance indicators. • Personnel training and enablement: Local recruiting staff must be educated on the fundamentals of the Google Business Profile platform and the importance of managing their local online presence.