Take Care of Texas (TCOT) Marketing Services

The Texas Commission on Environmental Quality (TCEQ) is seeking a contractor to develop, budget, and implement marketing tasks to promote the Take Care of Texas program. The program's goal is to encourage all Texans to personally commit to doing their part by "taking the pledge". The contractor will assist TCEQ in developing a TCOT marketing plan and subsequent outreach and media promotions to increase public awareness among Texans of the personal steps they can take to conserve water and energy, keep the air and water clean, and reduce waste. Some key points about the job include: • The contractor will develop a marketing plan and subsequent outreach and media promotions to increase public awareness of TCOT among the specified target audiences. • The marketing plan should include paid advertising for each individual campaign, focusing on social media and digital advertisements. • The contractor will provide a Work Order Budget for the proposed marketing plan. • The total budget for the marketing plan and objectives is $300,000. • The contractor will be required to submit a HUB Subcontracting Plan as part of their proposal.