CTV Media Buy

SUNY Brockport seeks proposals from qualified firms to provide Connected Television (CTV) media planning, buying, placement, optimization, and performance reporting services to support student recruitment and brand awareness initiatives. The selected contractor will develop and execute targeted CTV advertising campaigns designed to reach prospective students and other key audiences through streaming television platforms. Services may include audience targeting, media strategy development, inventory acquisition, campaign deployment, optimization, analytics, attribution reporting, and recommendations for future campaign improvements. The resulting agreement is anticipated to commence on or about 1 January 2027 and continue through 31 December 2029, with the option of two (2) one-year renewals subject to SUNY and New York State approvals. Proposals must be received no later than 30 September 2026 at 2:00 pm EST. Pursuant to State Finance Law §§139-j and 139-k, this advertisement constitutes the sole notice of procurement opportunity. All communication regarding this procurement must be directed to the designated contact. SUNY Brockport encourages participation by New York State-certified Minority and Women-Owned Business Enterprises (MWBEs) and Service-Disabled Veteran-Owned Businesses (SDVOBs). Business enterprises awarded an identical or substantially similar procurement contract within the past five years: AmbioEdu LLC Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.00% WBE Goal: 15.00%