The City of Norfolk is seeking a contractor to support the “Believe in Learning Norfolk” (BILN) initiative. The contractor will create and manage marketing collateral, develop partnerships, collect and report data, organize the three‑month “Summer of Learning” event (including a four‑hour kickoff), deliver monthly interactive programs at library branches, provide staff training, manage swag procurement, and handle administrative communications with the Norfolk Public Library (NPL). The work requires community‑engagement experience, marketing/communications expertise, data‑collection skills, and the ability to coordinate events, partners, and reporting on a quarterly basis. Funding is earmarked for a $20,000 event budget, $10,000 swag budget, $6,000 monthly program budget, and up to $21,000 for a part‑time assistant. The contract runs for the 2026‑2027 fiscal year and includes regular in‑person and virtual meetings, quarterly updates, and final reporting.
• Develop and produce marketing materials (social media, flyers, webpages, signage) for BILN and the Summer of Learning event.
• Identify, vet, and manage community partners; maintain partner listings on the BILN website.
• Compile quarterly data on lifelong‑learning events, partner participation, and underserved demographics.
• Plan, execute, and staff the Summer of Learning kickoff (≈500 attendees) and ongoing interactive programs at each library branch.
• Provide quarterly in‑person training for NPL staff and develop an online Niche Academy module.
• Procure and manage swag items within a $10,000 budget, following city branding guidelines.
• Submit monthly invoices and a final performance report; adhere to city vendor code of conduct.