Robert H. Smith School of Business Advertising Services

The University of Maryland's Robert H. Smith School of Business is seeking an advertising agency to provide digital marketing and brand strategy services. The selected agency will be responsible for strengthening the school's brand and supporting enrollment marketing efforts. The agency will work collaboratively with the school's marketing communications team to design and implement integrated, multi-channel marketing campaigns. The scope of work includes strategic planning, digital marketing, media planning, buying and administration, creative direction, account management, and metrics and reporting. The contract term is for two years, with the option to renew for up to two additional two-year terms. • Key responsibilities include: • Developing a strategic framework for strengthening the Smith School brand • Creating effective multichannel marketing plans • Assessing the effectiveness of campaigns • Providing guidance on marketing campaign tracking and attribution best practices • Providing bi-weekly reporting on marketing activities • Providing quarterly business reviews and annual business reviews