Traffic Safety Multimedia and Media Buyer Services

The Office of Traffic Safety is seeking a full-service media agency to provide creative services, media buys, and other related services to support traffic safety education and initiatives. The selected contractor will work with the Office of Traffic Safety and the Department of Public Safety's Office of Communications to develop concepts, messaging, and creative executions to increase traffic safety awareness and promote traffic safety enforcement initiatives. The contractor will also negotiate and administer paid media buys and provide ad hoc creative services and deliverables as needed. The contract is expected to be for a period of five years, with the option for extensions. Key aspects of the job include: * Developing creative services for traffic safety education and initiatives * Providing media buys and media planning services * Negotiating and administering paid media buys * Providing ad hoc creative services and deliverables as needed * Working with the Office of Traffic Safety and the Department of Public Safety's Office of Communications to develop concepts, messaging, and creative executions * Providing a detailed work plan and production schedule for the proposed media buy and creative services * Providing estimated costs and pricing for the proposed media buy and creative services * Providing a statement explaining the respondent's ability and capacity to timely and accurately track, provide reporting, and invoice multiple campaigns simultaneously