RFI I26122,Integrated Out-of-Home and Digital Marketing Services

The Cobb County Board of Education is seeking information on integrated out-of-home and digital marketing services. The purpose of this RFI is to gather information on an expanded paid media approach that adds out-of-home awareness and ties it directly to measurable digital actions. The priority use case is Cobb Virtual Academy lead generation, with future campaigns extending to broader enrollment messaging and Ed-SPLOST. • The RFI is open to providers who can submit information for review. • The CCSD reserves the right to consider any and all resources for acquisition. • The RFI includes NIGP codes for digital advertising, communications marketing services, outdoor billboard advertising, and signs.