Description
Peru State College seeks a full‑service digital marketing partner to boost enrollment for its online graduate programs in the first year, expanding to undergraduate online programs in subsequent years. The contractor will generate leads, manage paid‑media campaigns, create and host landing‑page microsites, provide SEO and UX recommendations, and advise on CRM workflow integration, all while adhering to college branding and data‑privacy standards.
• Lead‑generation and funnel management for graduate (Year 1) then undergraduate (Years 2‑3) online programs.
• Paid‑media planning, execution, and optimization on Meta, Google, and LinkedIn, with bi‑weekly performance reporting via Looker Studio.
• Creative production (copy, graphics, video) and development/hosting of campaign‑specific landing pages integrated with Terminal 4 CMS.
• SEO audit, UX enhancements, and strategic recommendations to increase organic traffic.
• Guidance on Liaison CRM automation, segmentation, and down‑funnel tracking; no direct email/SMS execution.