Description
The City of Tulsa’s Route 66 Commission is seeking a qualified consultant, agency, or team to design, produce, and execute a comprehensive marketing campaign celebrating the Route 66 Centennial in 2026. The contractor will be responsible for creative concept development, media buying, production of printed and digital promotional items, management of vendor payments, and monthly performance reporting, all within a $100,000 budget. The effort includes bilingual (English/Spanish) deliverables, swag production, a filterable online map, and promotion of grant programs. The contract is for one year with up to four optional one‑year renewals.
• Develop a Marketing Strategic Plan and execute multi‑channel advertising (social, digital, TV, radio, print, billboards).
• Produce and manage all deliverables: swag bags, print collateral, coloring book, online map, and bilingual graphics.
• Handle vendor/payments, media buying, and provide monthly metrics/reporting to the Commission.