Description
The University of Houston-Clear Lake is seeking a qualified strategic partner to enhance the visibility, performance, and enrollment effectiveness of priority academic program pages and key enrollment-focused webpages across UHCL.edu. The selected partner will provide AI-enhanced program content optimization services, including content development, enrollment messaging, and search engine optimization. The project is expected to last for five years, with the option to renew for two additional one-year terms. The university is looking for a partner that can provide a comprehensive set of services, including content development, SEO, and project management.
• The partner should have experience in rewriting academic program pages at scale and demonstrate expertise in modern SEO practices.
• The partner should be able to structure content for AI readability and extraction and integrate search strategy into writing.
• The partner should have a staffing model that includes lead writers and junior staff, and quality control processes to ensure high-quality content.
• The partner should be able to meet the two-phase timeline and manage large content volumes under deadline.
• The partner should provide transparent budgeting assumptions and align scope and pricing with the university's goals.