Fire Protection & Prevention: The Community Education Expansion Project Marketing Agency Services

The County of Butte is seeking a marketing agency to support a comprehensive Fire Protection and Prevention – Community Education Expansion Project. The selected agency will collaborate with the County Fire Department to advance its mission of reducing wildfire risk, protecting life and property, and strengthening community resilience. The project aims to increase public awareness and provide fire-prevention education to communities throughout Butte County through effective marketing strategies. The agency will be responsible for developing and implementing a comprehensive public education campaign, including brand development, website design, video production, community events, and social media outreach. The campaign will focus on defensible space, hazardous fuel reduction, youth education, and general wildfire preparedness topics. Some key points to consider: • The project will operate as an integrated part of the County's broader fire-prevention strategy • The agency will work closely with the County Fire Department to develop and implement the education campaign • The campaign will target rural and remote communities, as well as the Butte County Metropolitan Statistical Area • The agency will be responsible for designing outreach strategies, creating educational materials, and analyzing the effectiveness of the campaign • The project will have a significant impact on the majority of County residents