Lottery Market Research

The Delaware Lottery is seeking professional services to conduct consumer and resident research to support lottery sales, products, and marketing efforts. The successful bidder will be required to perform a minimum of four separate assigned research studies during the two-year base period of the contract. The scope of each individual assigned study is outlined in Appendix B of the RFP. The requested marketing research services must include corporate image/lottery perceptions, brand image and awareness, game awareness, game participation, messaging awareness, and overall and specific lottery game playership. The successful bidder will be required to provide all services related to conducting the assigned research studies and reporting the results to the Delaware Lottery. Key points to consider: • The contract is for a two-year base period with the possibility of extension. • The successful bidder will be required to perform a minimum of four separate assigned research studies. • The scope of each individual assigned study is outlined in Appendix B of the RFP. • The requested marketing research services include corporate image/lottery perceptions, brand image and awareness, game awareness, game participation, messaging awareness, and overall and specific lottery game playership. • The successful bidder will be required to provide all services related to conducting the assigned research studies and reporting the results to the Delaware Lottery.