Description
The New Mexico Air National Guard (NMANG) is seeking a small‑business firm to provide comprehensive advertising, marketing, and recruiting services for three of its sports‑franchise programs (Goatheads, Ice Wolves, and a Television/Theater campaign). The effort includes development of creative assets, media buying (linear TV spots, digital advertising), lead‑capture and reporting solutions, on‑site signage installations, and ongoing campaign management for a one‑year period for the two franchise packages and a six‑month period (base plus option) for the TV/theater package. The contract is a firm‑fixed‑price award valued between $170,000 and $230,000, with a 90‑day quote validity period. Offerors must be SAM‑registered, qualify as a total small‑business set‑aside, and submit a technical approach (max 15 pages) and pricing schedule by September 8, 2026.
• Scope: Creative development, production, media placement, digital lead‑generation, reporting, and signage installation.
• Performance locations: Rio Rancho, NM; Albuquerque, NM; and DMA covering Albuquerque‑Santa Fe, El Paso‑Las Cruz, and Amarillo.
• Period of performance: 12 months for Goatheads & Ice Wolves; 6 months (3 mo base + 3 mo option) for TV/Theater.
• Budget: $170‑$230 K total (all CLINs).
• Evaluation: Technical approach, relevant experience, price (best value).
• Mandatory requirements: Active SAM registration, small‑business set‑aside, 90‑day quote validity, submission via email.