MGA Marketing Research and Branding

Middle Georgia State University seeks a single qualified supplier to conduct comprehensive marketing research, stakeholder engagement, brand‑strategy development, and creative‑asset production for the university. The work spans research of existing advertising, digital assets, and collateral; facilitation of workshops with internal and external audiences; synthesis of findings into a brand positioning framework; creation of a new tagline; and design of print, digital, and photographic deliverables. The contract will run from July 2026 through March/April 2027, with monthly invoicing, net‑30 payment terms, and up to eight required on‑site visits.