RFP 2022118 2026 CREATIVE CAMPAIGN, ASSET COLLECTION AND MEDIA PLACEMENT FOR WINCHESTER-FREDERICK COUNTY DESTINATION MARKETING

The City of Winchester is seeking a qualified firm to conduct a creative campaign, asset collection, and media placement for destination marketing in Winchester-Frederick County. The selected firm will be responsible for all aspects of the campaign and marketing plan, as detailed in the project description at https://procurement.opengov.com/portal/winchesterva/projects/206788. The project aims to promote the city and county as a tourist destination, and the selected firm will be expected to provide a comprehensive marketing plan, including creative campaign development, asset collection, and media placement. Key considerations for the proposal include the firm's experience in destination marketing, their understanding of the city and county's unique characteristics, and their ability to develop a effective marketing plan. • The firm should have experience in destination marketing and a proven track record of successful campaigns. • The firm should have a deep understanding of the city and county's unique characteristics and be able to develop a marketing plan that showcases these features. • The firm should be able to provide a comprehensive marketing plan, including creative campaign development, asset collection, and media placement. • The firm should be able to demonstrate their ability to work with the city and county to develop a effective marketing plan. • The firm should be able to provide a detailed budget and timeline for the project.