30-270021-OOC Creative Services and Media Buying

The North Carolina Department of Health and Human Services (NCDHHS) Office of Communications seeks a qualified vendor to provide full‑service creative, marketing, communications, and media‑buying support on an “as‑needed” basis for a three‑year contract. The vendor will develop, test, implement, and evaluate strategic public‑health campaigns, create advertising assets, and manage media planning and buying to reach diverse audiences, including rural communities, teens, and limited‑English speakers. Work will be awarded per individual campaign scope, with budgets varying by project. The contract includes mandatory weekly status meetings, regular reporting, and the possibility of contract extension. • Provide strategic communications planning, creative concept development, copywriting, design, and production of outreach materials. • Conduct media planning, negotiate and purchase media across TV, radio, digital, print, and out‑of‑home channels. • Manage campaign performance metrics, reporting, and post‑campaign analysis. • Serve as the primary point of contact for NCDHHS divisions, delivering weekly status updates and monthly performance reports. • Must be a North Carolina‑registered vendor in good standing and comply with E‑Verify, fair‑employment, and state procurement regulations.