Description
The City of Tulsa’s Route 66 Commission is seeking a qualified consultant, agency, or team to design and execute a multi‑platform marketing campaign that promotes Route 66, its events, and the city’s commercial districts, culminating in the 2026 Centennial celebration. The effort is broken into three phased deliverables over a one‑year contract (with optional renewals), covering social‑media management, creative design, swag production, print and digital advertising, a bilingual approach, and the development of an interactive online map. The FY 2024 budget is $100,000, which must cover media buys, production costs, and consulting fees. Proposals are due May 10, 2023, with a mandatory acknowledgment of Addendum #1.
• Phase 1 (due 06/30/2024) – social‑media management, swag & print production, event marketing, monthly reporting, all deliverables in English and certified Spanish.
• Phase 2 – media buying rationale, digital advertising (Google ads), digital billboards, and grant‑program promotion.
• Phase 3 – expanded translation services, strategic Centennial marketing plan, filterable online Route 66 map, and broad media campaigns (TV, radio, print).
• Budget: $100 k FY 2024 covering hard costs and consulting fees; future years anticipate comparable funding.
• Evaluation: 85‑point scoring (portfolio, fit, references, concept art, budget); top 3‑5 respondents interview.