Social Media Audit Services

The University of Iowa is seeking a qualified supplier to provide a comprehensive audit of its social media accounts. The successful supplier will be expected to perform a thorough audit, provide data and analysis, and deliver actionable recommendations for optimizing resources and enhancing strategic communication. The scope of work includes completing an account inventory, evaluating performance metrics, assessing staff effort allocation, reviewing brand and content alignment, and identifying any duplication of effort. The University expects the final report and recommendations to be delivered by March 1st, 2026. • The audit will cover all official University social media accounts across colleges, departments, and programs. • The supplier will be expected to provide a detailed proposal outlining their approach, fee structure, and experience with similar institutions. • The University reserves the right to request oral presentations and to negotiate the contract amount. • The contract will have an initial duration of one year, with the option to extend for up to four additional one-year periods.