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U.S. Department Of Defense·Alaska

176WG - Sources Sought/Intent to Award Sole Source for Strategic Community Sponsorship Program: People Mover Bus Wraps

Closes 9/15/2026$120k – $250kRequest for Information
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Description

The U.S. Air Force 176th Wing (Alaska Air National Guard) is conducting market research for a sole‑source, firm‑fixed‑price contract to provide a full‑bus wrap advertising package on Anchorage’s People Mover transit system. The contract will cover design finalization, production, installation, and annual placement of one bus wrap, with maintenance and compliance to municipal specifications. The award is intended for Alaska Channel Inc., the exclusive holder of the municipal advertising rights, but other firms may submit capability statements proving they have equivalent legal authority and technical capability. The period of performance is one base year (12 months) with up to four optional one‑year extensions, totaling up to five years. The effort supports recruiting and community outreach for the Air National Guard. • Scope: design, produce, install, and maintain a full‑bus wrap on the People Mover fleet each year. • Required legal authority to place exterior advertising on Anchorage municipal buses. • Must meet Municipality of Anchorage formatting, safety, and artwork specifications (Adobe Illustrator, CMYK, 1:10 scale, 3″ bleed, etc.). • Deliverables include proof of installation, final formatted design proof, and a designated contract manager. • Performance measured via Quality Assurance Surveillance Plan, with specific attendance, compliance, and maintenance metrics. • Base year runs 16 Sep 2026 – 15 Sep 2027; four optional years follow consecutively.

Attached files

Contact

Zach Gowin

[email protected]

(907) 551-0246

Key dates

Opened
9/8/2026
Closes
9/15/2026
Duration
12 months

Last updated

Details

Type
Request for Information
Industry
Broadcasting and Media
NAICS
541850
Solicitation №
W50S6L-26-Q-0019

Budget estimate

$120,000 – $250,000

No monetary value is disclosed in the notice. A full‑bus wrap (design, printing, installation, and annual replacement) typically costs between $20,000 and $40,000 per year for a municipal transit vehicle, depending on artwork complexity and material quality. Over the base year plus up to four optional years, the total contract value could range from roughly $120,000 (5 years × $24,000) to $250,000 (5 years × $50,000). Factors influencing the final amount include the level of graphic design services required, any additional maintenance or repair work, and whether the contractor charges separate fees for project management or travel.

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