Description
The Maryland Department of Commerce is seeking a contractor to develop and implement an element of a Scenic Byway Marketing Program for Maryland's 18 Scenic Byways. The scope of work includes writing, design, ad sales, layout, and production of print-ready digital files and e-book versions for the new Maryland Scenic Byways Guidebooks and Maps. The contractor will be responsible for ensuring that the guidebook content includes descriptions of all 18 Byways and accompanying consumer information, and map. The contract duration is six months, and the contractor will be required to submit invoices to the Contract Monitor for review and acceptance. Key personnel will be required to perform continuously for the duration of the contract, and substitutions will be allowed only with prior written approval from the Contract Monitor.
• The contractor will be responsible for developing and implementing a marketing program, including the creation of inspirational content that inspires multi-night travel.
• The contractor will be required to provide a project manager who will be responsible for ensuring that all services are fulfilled in a timely and professional manner.
• The contractor will be required to submit a technical proposal that includes a comprehensive understanding of the work requirements and a plan for how the work will be performed.
• The contractor will be evaluated based on their technical response to requirements, experience and qualifications of proposed staff, and economic benefit to the State of Maryland.