Description
The State of North Dakota’s Department of Health and Human Services seeks a full‑service advertising/marketing agency to design, launch, and evaluate the “Fit, Focused & Friendly” statewide campaign aimed at increasing physical activity and healthy recreation among school‑aged children. The vendor must develop the campaign strategy, creative assets, media plan, digital and social media components, community‑engagement activities, an awards program, and comprehensive reporting. The contract is firm‑fixed‑price, limited to $750K‑$1M, and runs from late September 2026 through August 2027, with optional extensions.
• Core deliverables include strategy, branding, media buying, digital/social media toolkits, community outreach, Governor’s Healthy Hero Awards, performance dashboards, and final evaluation.
• Required capabilities: integrated marketing, creative production, media planning/buying, digital ad management, community partnership coordination, and robust analytics/reporting.
• Vendor must be SAM‑registered, free of debarment, possess any necessary professional licenses, and comply with extensive federal, state, and civil‑rights regulations.