Description
The State of North Dakota’s Lottery Division is seeking a full‑service advertising and marketing agency to develop, produce, and place advertising campaigns, manage creative assets, conduct media buying, provide public‑relations support, and execute player research for the Lottery. The contractor must staff a minimum team of specialists (account manager, media buyer, videographer, etc.), maintain a physical presence in the state, and handle all aspects of campaign planning, execution, and post‑buy evaluation. The contract is firm‑fixed‑price for the first 21 months with two possible 24‑month renewals and one 12‑month extension, allowing a multi‑year partnership. Key points include:
• Core responsibilities: strategic planning, creative production, media buying, digital/social media, PR, research, and POS material procurement.
• Staffing requirement: at least one dedicated professional for each listed role (e.g., account manager, media buyer, graphic designer).
• Experience needed: recent lottery or gaming‑industry work, three client references, and documented financials.
• Financial structure: hourly rates for 15 labor categories plus a $90 k media‑placement budget template; total contract ceiling undisclosed but tied to a $90 k promotional budget.
• Evaluation: 80 % technical (strategy, experience) and 20 % cost; offer must remain firm for 90 days.