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  5. ›REQUEST FOR PROPOSALS TO MANAGE AND OPERATE A MARKET…

New York City Department of Transportation·New York

REQUEST FOR PROPOSALS TO MANAGE AND OPERATE A MARKET SUBCONCESSION AT HERALD SQUARE PLAZA

Closes 7/6/2026$200k – $1MRequest for Proposal
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Description

The 34th Street Partnership (34SP), in partnership with the New York City Department of Transportation (DOT), seeks a qualified firm to manage and operate a market subconcession on the pedestrian plaza at Herald Square (Broadway between West 36th St. and West 32nd St.). The selected proposer will be responsible for designing, installing, and running a food‑service market, including all staffing, security, waste handling, and compliance with health, safety, and accessibility regulations. The contract is a one‑year licence with up‑to‑three one‑year renewal options.

Attached files

Contact

Grace McCartney(Operations Associate)

[email protected]

(212) 719-3434

Key dates

Opened
6/15/2026
Questions due
7/1/2026
Closes
7/6/2026
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Food and Beverage Services
NAICS
722511
Solicitation №
PIN#3434

Budget estimate

$200,000 – $1,000,000

The solicitation does not disclose a fixed fee; it requires a minimum annual fee plus a negotiable percentage of gross revenue. Assuming a modest market generating $1‑5 million in annual sales, a typical city‑type concession fee might range from $150 k to $500 k, with a revenue‑share component that could push total compensation toward $250 k‑$1 M. Factors influencing the estimate include the size of the market space, expected foot traffic, menu pricing, operating costs, and the negotiated revenue‑share percentage.

AI estimate from the solicitation

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