Description
The Oregon Tourism Commission, dba Travel Oregon, is seeking proposals from full-service advertising agencies to manage all aspects of their brand advertising campaigns. The selected agency will be responsible for creative development and production, as well as media strategy and placement. The agency should demonstrate a proven ability to develop world-class, innovative, and inspirational integrated tourism advertising campaigns. Key responsibilities include evaluating, designing, producing, and managing integrated advertising campaigns, providing comprehensive account management and planning, and negotiating media buys. The agency should also have experience working with public-sector agencies and industry representatives from a broad variety of backgrounds and interests. Some key deliverables and outcomes include:
• Development and execution of Travel Oregon's brand advertising campaigns
• Evaluation, design, production, and management of integrated advertising campaigns
• Comprehensive account management and planning
• Negotiation of media buys and securing in-kind advertising added value exposure
• Development of branding/visual identity for Travel Oregon and its partners
• Provision of reporting and analysis to evaluate advertising effectiveness
Some of the requirements for the proposal include:
• A minimum of five years combined experience in development of major tourism destination advertising campaigns
• Provision of no less than three professional references
• Submission of resumes of all key personnel
• Licensed access to and experience making advertising recommendations using syndicated national research
• Demonstrated ability to respectfully represent diversity within advertising messaging.