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  5. ›SHSU Ground Lease Billboard

Sam Houston State University·Texas

SHSU Ground Lease Billboard

Closes 5/22/2026$400k – $1.2MRequest for Proposal
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Description

Sam Houston State University is seeking a single vendor to provide a turnkey solution for two digital outdoor advertising structures (billboards) on university‑owned land adjacent to Interstate 45. The vendor must design, finance, obtain all permits, construct, operate, maintain, and eventually remove the structures, while providing a revenue‑sharing or guaranteed‑payment model to the university. The contract is initially for five years with an optional five‑year renewal, includes a 12.5 % share‑of‑voice for the university, an emergency‑alert capability, and a de‑commissioning bond at year 15. • Develop, finance, construct, and operate a minimum of two digital billboard monopoles (LED preferred). • Provide a Minimum Annual Guarantee (MAG) or a percentage of gross advertising revenue (preferred) to SHSU, with escalation. • Include 12.5 % of ad inventory free to the university, emergency‑alert integration, and full removal/restoration at lease end. • Must supply insurance, HUB subcontracting plan, and certify non‑involvement with prohibited entities.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Emily Cryer

[email protected]

(936) 294-1905

Key dates

Opened
4/30/2026
Questions due
5/11/2026
Pre-bid meeting
5/7/2026
Closes
5/22/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541850
Solicitation №
753-SHSU-2026-RFP-569-600000

Budget estimate

$400,000 – $1,200,000

The RFP does not disclose a fixed contract value; the vendor assumes all CAPEX and receives revenue or a guaranteed payment. Assuming each digital billboard can generate roughly $200 k–$300 k in gross annual revenue, a 20‑30 % share to the vendor (or a MAG of about $100 k per year) would produce approximately $400 k–$1.2 M over a five‑year base term, plus potential earnings from the optional renewal. This range reflects variations in traffic volume, ad rates, and the chosen payment model.

AI estimate from the solicitation

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