Description
The Bureau of Labor and Industries (BOLI) is seeking a vendor to design, manage, and execute a comprehensive geotargeted social media campaign to promote the Child Care for Construction program. The campaign will include paid media placement, performance reporting, and multi-vendor coordination. The selected vendor will be responsible for end-to-end campaign planning, media buying and optimization, measurable lead generation, and acting as the central coordinator for a team of pre-selected partners. The campaign includes three key components: paid media placement, campaign management and reporting, and union compliance and licensing. The vendor should commit to measurable performance benchmarks and include tracking methods in their proposal.
• Key components of the campaign:
• Paid media placement across high-performing platforms
• Campaign management and reporting, including weekly performance monitoring and optimization
• Union compliance and licensing, including confirming SAG-AFTRA paperwork and tracking usage rights
• Performance targets:
• Achieve 15-25% of aware audience capture for direct follow-up
• Improve conversion rate from baseline 1.4% to a target range of 2.1-2.5%
• Generate at least 200 qualified sign-ups for the campaign objective