The Department of Veterans Affairs, Office of Inspector General (VA OIG) is seeking a Media Monitoring Subscription service to track the impact and reach of the organization's work products. The service should provide access to a journalist database, media contacts, and distribution tools. The service must also include online monitoring coverage of traditional media, reporting functions with analytics, and a dashboard. The contractor will be required to provide training for three team members and access for three users. The anticipated period of performance is twelve months.
Key features of the service include:
• Access to domestic media contacts and outlets and distribution tools
• Unlimited list building and storage of media lists
• Email distribution to media lists and individual contacts
• Access to online monitoring coverage of traditional media
• Reporting function that includes analytics
• Solution must include a dashboard
• Ability to save searches and generate dashboard reports with customizable analytics
• Ability to do a historical search for media coverage for up to two years
• Ability to conduct ad-hoc queries and the ability to save searches with an unlimited number of tags
• Ability to set up alerts based on industry trends and keywords
• Ability to export briefings, graphs, charts, etc. to PDF and other formats as required
• Ability to develop customized newsletters for internal external stakeholders
• Access to unlimited podcast monitoring clips
• Access to unlimited domestic broadcast monitoring clips
• Access to unlimited monitoring of print coverage including newspapers, magazines, trade/business journals, and newsletters
• Unlimited social listening reporting across multiple platforms, including LinkedIn, Instagram, Twitter, Facebook, and YouTube
• Access for three users
• Training session for three team members
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