Description
The State of Maryland, through Maryland Public Television (MPT), is seeking a qualified firm to provide geo-targeting digital marketing campaigns in support of the Maryland State Advertising Agency (MSAA). The selected firm will be responsible for creating and implementing geo-targeting campaigns, negotiating and purchasing advertising space, delivering media to advertising vendors, tracking advertising schedules, and providing ongoing reports and analytics. The firm will also be required to provide search engine optimization (SEO) services and social media marketing capabilities.
• The contract will be for a five-year base period with one two-year option period.
• The contractor will be responsible for providing implementation, monitoring, and reporting plans for each geo-targeting work order campaign.
• The contractor will be required to provide a project manager dedicated to MSAA and a team consisting of a digital marketing mobil strategist, junior programmer, web designer/web optimization specialist, and media planner/buyer.
• The contractor will be responsible for creating and writing electronic media copy, designing and developing social media content, and providing other creative services as requested by MPT.