Admitted Students Communications Audit, Optimization, and Implementation Services

Virginia Tech seeks a qualified vendor to conduct a comprehensive audit of all communications sent to admitted students, develop a unified, optimized communications strategy, create branded email and print templates, and provide implementation guidance. The effort will span the 2026‑2027 admissions cycle and result in a term contract (initial 1‑year term with up to four optional one‑year renewals). The vendor must demonstrate expertise with higher‑education enrollment communications, particularly within the Slate CRM environment, and be able to work closely with multiple university units (Admissions, Financial Aid, Student Affairs, etc.). • Perform a full audit of existing admitted‑student emails, mailers, web pages, and related assets (including Slate and non‑Slate communications). • Produce a strategic communications plan, timeline, and governance framework that aligns messaging across all stakeholder units. • Design a library of branded email HTML templates and printable collateral (one‑page, postcard, brochure, etc.) and deliver detailed implementation instructions for the university’s staff. • Provide analytics recommendations and reporting dashboards to track engagement and enrollment conversion metrics. • Submit a concise (≤20‑page) proposal with references (including at least one similar admitted‑through‑enrollment project) and optional separate pricing for copy‑writing services.