Period of Purple Crying Apps

The Michigan Department of Health and Human Services intends to purchase Period of Purple Crying app packages from the National Center on Shaken Baby Syndrome. The packages contain a 10-page booklet, app activation code, and parent reminder card, and are designed to help parents and caregivers understand normal infant crying and prevent shaken baby syndrome/abusive head trauma. The app content includes crying characteristics, soothing techniques, coping methods, safe sleep, infant safety, and self-care. The packages are available in English and Spanish on Google Play and the App Store. • The app is an evidence-based educational program. • The packages include a baby development tracker for feeding, crying, sleeping, diaper changes, pumping, measurements, and vaccinations. • The intended source is the National Center on Shaken Baby Syndrome. • The commodity code reference is 95685 – Training Material Subscription.