Marketing Agency of Record RFP 2025

The Saint Louis Zoo is seeking a full-service agency to supply a broad range of marketing and communication services, including marketing strategic planning, campaign management, creative development, media planning, and buying with a focus on digital advertising, event advertising, and image campaigns. The selected agency will work with the Director of Marketing and members of the Zoo Marketing Team to deliver the scope of work, which includes strategic direction and planning, creative development and production, and media planning. The agency will be responsible for providing a broad range of marketing and communication services, including but not limited to marketing strategic planning, campaign management, creative development, media planning, and buying. Some key areas of work include: * Strategic Direction and Planning: The agency will assist in developing comprehensive plans that incorporate traditional, digital, and social platforms to reach key targets. * Creative Development and Production: The agency will support traditional advertising needs and creative, along with video production, web developer support, and emerging tech support. * Media Planning: The agency will recommend, place, and bill all advertising throughout the year, with a focus on digital and social media. The contract will be for a three-year period, with the option to renew for up to an additional two years if mutually agreed upon by both parties.